clew /kloo/The thread that guides you out of a maze.

Stop doingeverything by hand.

We design websites and systems made for your business, so you get your time back.

What we built and what changed.

Swipe to see each case.

  • Live

    Website · Bookings · Switzerland

    A DJ in Switzerland who no longer answers bookings by hand.

    A new website with step-by-step booking and a dashboard to accept or decline.

    to book
    5 steps
    to reply
    1 tap
    to say yes or no
    No calls
    fraudj.ch
  • Redesign ready

    Website · Stone setting · Switzerland

    A stone setter in Switzerland Google couldn't find.

    A redesign with his own video and copy, ready for buyers to request quotes.

    German and English
    2 languages
    as technical drawings
    6 settings
    with photos or CAD
    Quotes
  • In use

    Custom system · Switzerland

    A jewelry workshop that stopped chasing its orders.

    One app for every order, from intake to delivery.

    for orders, tracking and invoices
    1 app
    Swiss tax and rounding, done for you
    Automatic VAT
    each order is updated at the bench
    From a phone

Real clients, shown with their permission. Walkthroughs use sample data.

What we do for your business.

We start with what you need most.

  • Custom systems

    Orders, inventory, quotes and reports, built around how you already work.

    Learn more
  • Custom websites

    With your brand, on your own domain and with no monthly fee.

    Learn more
  • Your business on Google

    Your profile ready so people find you on Google Maps, with photos, hours and reviews.

    Learn more

From our first conversation to your team using it.

  1. On WhatsApp, at no cost

    We listen

    You tell us how you work today and what takes up your time. We show you a sketch with the proposal.

  2. Agreed timeline

    We build it with you

    We show you progress every week and adjust it together.

  3. Handoff

    Your team uses it from day one

    We hand it over ready and easy to use, and we stay available for whatever you need.

Before you pay, you already know what you'll get.

  • You see a sketch first

    Free, with no commitment.

  • One payment, no monthly fee

    From USD 500, based on what you need.

  • On your own domain

    Under your business name.

  • Direct contact

    You talk to the people designing your project.

  • In English and Spanish

    For all your customers.

  • Real work

    Real clients, with their permission.

Things we've built that you can use today.

My own tools, ready to try.

  • App

    ProfitPeek

    For anyone running several businesses at once: see what comes in, what goes out and what each one actually makes, all in one place. Has a free plan.

    Try ProfitPeek
  • Free tool

    How much does your website cost you a year?

    Pick your platform and plan, and see what you've paid for your site so far and how much you'd save with one you own.

    Calculate now
Cindy Lewis, founder of clew, wearing her green glasses, peeking over her laptop
Founder of clew

Who's behind it

Cindy Lewis, product designer.

She has spent more than 5 years designing digital products, including artificial intelligence platforms. She founded clew to bring that same level of design to small businesses.

She designs and builds every project, and she's who you talk to from the very first message.

  • 5+

    years designing digital products

  • 1:1

    you talk directly to the person designing your project

  • 3

    real cases in Switzerland

“First I understand how you work. Then I design.”

What almost everyone asks before we start.

Is my business too small for this?

No. The smaller the team, the more every hour spent on repetitive tasks weighs. We start with one thing: the one that takes up most of your time.

What if I don't know exactly what I need?

That's completely normal. That's what the first conversation is for: you tell us how you work today and what's holding you back, and we suggest where to start.

Do I need to know about technology?

No. If you can use WhatsApp, you can use what we build. We hand it over up and running, and we sort out any questions on WhatsApp.

How much does it cost?

Every project is quoted based on what you need, starting at USD 500. The first conversation is free and you leave with a clear proposal: what gets built, what it costs and how long it takes.

What if something breaks?

Message us on WhatsApp and we'll look at it with you. Support after handoff is written into the proposal, so you know exactly what you can count on.

Does it work with what I already use?

Yes. We start from what you already have: your WhatsApp, your spreadsheets, your invoicing system. Your team doesn't have to learn a new way of working.

How does the website work?

We design it with your brand's colors, logo and tone, connect it to your own domain, and you don't pay Wix-style monthly fees. You get a user manual and we handle changes on WhatsApp.

We're listening

We want to know what you'd like to stop doing by hand.

Pick what weighs on you most and it reaches us on WhatsApp. We'll get back to you calmly, with no commitment.

You can pick several, or tell us anything.

Tell clew

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